Brightness
Commonly ranked on a scale of 1-100, with 100 being the brightest option. The brighter and whiter your paper is the lighter your prints will be; a duller paper will produce more muted tones/darker images. |
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Thickness/Weight
Refers to the durability of your paper and the amount of ink it is designed to hold without compromising the integrity of the document. Thinner/Lighter is ideal for quick prints, typography, rough drafts, etc. Thicker/Heavier is more commonly found in papers meant for photos, scrapbooking, crafts, etc. |
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Rough
Superb for that gallery quality, high-end printing, this type of finish has very "canvas like" quality. |
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Smooth
Ideal for printing projects that are heavy in typography, have definitive shapes, or have a high contrast of black and white. Designed to help your colors stay in place and to be less susceptible to spreading and mixing, also known as "bleeding," delivering a more crisp and vivid picture. |